Road to Zero: Getting the Message
Create your own video ad to promote road safety for teens.
During this facilitator-led excursion, students research a 14- to 17-year-old road user group (pedestrians or cyclists) and craft a call to action designed to reinforce a chosen positive behaviour through the creation of a video ad.
Students will examine community health ads and explore key factors such as audience, media type and evidence-based research in creating positive behaviour change outcomes.
Students will experience
- An interactive and immersive visit to the Road to Zero Experience Space including: a virtual reality experience where students travel in a car from 1970 to 2055; an elevator simulation where students experience a dramatic ‘drop’ from the 11th floor of the Royal Exhibition Building; as well as a digital exploration of the Transport Accident Commission’s well-known Graham sculpture.
- Using touchtable technology to create a video advertisement with supporting evidence, pre-shot footage, sounds effects and music.
- Working collaboratively in groups to create a persuasive health ad.
Students will learn
- About the Safe System approach to road safety.
- To examine community health ads, including key factors such as audience, media type and evidence-based research in creating positive behaviour outcomes.
- About the key behavioural, legal and safety factors influencing teen road safety issues to feel empowered to make safe road choices.
Students will need
- Students will need to have their email address available. Student work and class video assets will be sent to the teacher and students after the excursion for further analysis or extension back at school.
Other key information
The excursion includes:
- A 45-minute session in the Road to Zero Experience Space – an interactive and immersive gallery experience.
- The ‘Getting the Message’ 75-minute session in the Learning Studio.
Availability
Terms 1–4, Monday to Friday
Student information
Years 9 to 10, VCE VM
Maximum 25 students
Bookings
Workshop
Presented by a museum educator
Victorian Curriculum Links
Health and Physical Education: Levels 9 and 10
Contributing to healthy communities
- plan, rehearse and evaluate strategies (including first aid and CPR) for managing situations where their own or others’ health, safety or wellbeing may be negatively impacted at home, school and in the community (VC2HP10P08)
- critique health information, services and media messaging about relationships, lifestyle choices, health decisions and behaviours to evaluate their influence on their own, others’ and community’s attitudes and actions (VC2HP10P09)
- plan, justify and critique strategies to enhance their own, others’ and community’s health, safety, relationships and wellbeing
(VC2HP10P10)
Ethical Capability: Levels 9 and 10
Decision-making and actions
- how connections, distinctions and tensions between ethical concepts and between ethical perspectives are used to identify and analyse ethical issues, including their ethical significance, and how they are used to analyse responses to ethical issues, including their ethical significance (VC2CE10D01)
- how more than one of the consequences framework, duties framework or virtues framework can be used to guide decision-making in response to an ethical issue, and similarities and differences between these and alternative ethical frameworks
(VC2CE10D02)
Personal and Social Capability: Levels 9 and 10
Self-efficacy and sense of purpose
- the significance of individual responsibility and adaptability in decision-making when completing challenging tasks and planning for the future (VC2CP10S05)
VCE Vocational Major
Personal Development Skills
- Unit 1: Healthy individuals
- Unit 2: Connecting with community
- Unit 3: Leadership and teamwork
- Unit 4: Community project
Literacy
- Unit 1: Understanding and creating digital texts
- Unit 2: Understanding issues and voices, Responding to opinions
- Unit 4: Understanding and engaging with literacy for advocacy
Accessibility
Please view our accessibility page for general information. Contact our team on 13 11 02 or email us at [email protected] to discuss how we can support your visit.
Museums Victoria Learning Access Fund
The Museums Victoria Learning Access Fund aims to enhance access to our museums (Melbourne Museum, Scienceworks and Immigration Museum), programs and events by offering free or subsidised education programs for eligible schools. Find out more about the fund.
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