Unit 3, Outcome 3 – The brief and Generating ideas

Criteria 1

Development of a brief that defines the communication needs of a client.

Criteria 2

Apply design thinking to synthesise research material and observational drawing relevant to the brief.

Criteria 3

Use of visualisation drawings with annotations to generate ideas relevant to the brief.

Unit 4, Outcome 1 – Developmental work, refinement and evaluation

Criteria 4

Use of a range of materials, methods and media to develop and refine two distinctly different concepts relevant to the brief.

Criteria 5

Use of a range of design elements and design principles to develop and refine design concepts for two communication needs.

Criteria 6

Application of relevant stages of the design process and design thinking to develop and refine a range of annotated design concepts relevant to the brief.

Criteria 7

Devise and deliver a pitch to test its suitability and evaluate refined concepts relevant to the brief and respond to feedback received.

Unit 4, Outcome 2 – Final Presentations

Criteria 8

Production of two final presentations that demonstrate effective communication appropriate to the brief.

Criteria 9

Production of two final presentations that demonstrate innovative and thoughtful selections appropriate to the brief.

Criteria 10

Production of two final presentations that demonstrate technical competence.