Visual Communication Design folios
Assessment Criteria
Unit 3, Outcome 3 – The brief and Generating ideas
Criteria 1
Development of a brief that defines the communication needs of a client.
Criteria 2
Apply design thinking to synthesise research material and observational drawing relevant to the brief.
Criteria 3
Use of visualisation drawings with annotations to generate ideas relevant to the brief.
Unit 4, Outcome 1 – Developmental work, refinement and evaluation
Criteria 4
Use of a range of materials, methods and media to develop and refine two distinctly different concepts relevant to the brief.
Criteria 5
Use of a range of design elements and design principles to develop and refine design concepts for two communication needs.
Criteria 6
Application of relevant stages of the design process and design thinking to develop and refine a range of annotated design concepts relevant to the brief.
Criteria 7
Devise and deliver a pitch to test its suitability and evaluate refined concepts relevant to the brief and respond to feedback received.
Unit 4, Outcome 2 – Final Presentations
Criteria 8
Production of two final presentations that demonstrate effective communication appropriate to the brief.
Criteria 9
Production of two final presentations that demonstrate innovative and thoughtful selections appropriate to the brief.
Criteria 10
Production of two final presentations that demonstrate technical competence.
