Development of a brief that defines the communication needs of a client.
Apply design thinking to synthesise research material and observational drawing relevant to the brief.
Use of visualisation drawings with annotations to generate ideas relevant to the brief to support the selection of concepts.
Use of a range of methods, materials and media to develop distinctly different design concepts for two communication needs.
Use of a range of design elements and design principles to develop and refine design concepts relevant to the brief.
Application of relevant stages of the design process and design thinking to develop and refine a range of annotated design concepts relevant to the brief.
Devise and deliver a pitch to test concepts and their suitability and evaluate refined concepts relevant to the brief and respond to feedback received.
Production of two final presentations that demonstrate effective communication appropriate to the brief.
Production of two final presentations that demonstrate innovative and thoughtful selections appropriate to the brief.
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