Visual Communication Design folios

Assessment Criteria

Unit 3, Outcome 3 – The brief and Generating ideas

Criteria 1

Development of a brief that defines the communication needs of a client

A page from a student design folio that shows a typed design brief for an environmentally conscious house that considers climate change in the design A page from a student design folio that shows a design brief for a design collective market that explores a poster and a logo update

Criteria 2

Apply design thinking to synthesise research material and observational drawing relevant to the brief.

A page from a student design folio that shows research for a travel wallet, examples of colorful drawings and photographs of products that exist with hand written annotations about the design A page from a student design folio that shows photographs of fruit and vegetables and hand drawn inspiration looking at the form of pumpkin, pear, capsicums, eggplant A page from a student design folio that shows photographs of fruit and vegetables and hand drawn inspiration looking at the form of beans, paw paw, walnuts and chestnuts
A page from a student design folio that shows a mood board in muted tones with graphic elements that show cityscapes, natural spaces and people with logos and neon signs A page from a student design folio that shows a mind map around the idea of a logo redesign that is handwritten A page from a student design folio that shows observational drawing in graphic pencil of jewelry with hand written annotations A page from a student design folio that shows observational drawings in graphite pencil of succulent plants with hand written annotations
A page from a student design folio that shows architecture research with small photographs stuck onto a brown page with hand written annotations in white pen A page from a student design folio that shows an observational drawing in colored pencil of a baby cos lettuce wrapped in plastic bag with hand written annotations from the student about waste and the environment A page from a student design folio that shows brainstorming process and design thinking, this mind map include small thumbnail illustrations of buildings, shoes, brands and watches for example

Criteria 3

Use of visualisation drawings with annotations to generate ideas relevant to the brief.

A page from a student design folio that shows photographs and cartoons of dogs, and hand drawn sketches of dogs that shows the generation of ideas A page from a student design folio that shows four hand drawn images that shows the generation of ideas for four brochure designs A page from a student design folio that shows hand drawn images in graphic pencil of rock climbers, geckos, emus, bush walking back packs with hand drawn annotations
A page from a student design folio that shows ideas generation for a built form project that is taking inspiration from coral reef forms, this hand drawn page of ideas in led pencil and ink shows organic forms A page from a student design folio that shows three responses to a building form looking at the way sunlight moves over the site, looking at use of glass and light in the design, hand drawn images and annotations

Unit 4, Outcome 1 – Developmental work, refinement and evaluation

Criteria 4

Use of a range of materials, methods and media to develop and refine two distinctly different concepts relevant to the brief.

A page from a student design folio that shows green plant based forms that have been manipulation and collaged into various combinations hand written annotations show the method and the materials that have gone into this process A page from a student design folio that shows the development of orange paper being used to create frills. Small photographs show the development of the materials and the method used to create the paper frill A page from a student design folio that shows the concept of a colorful bunting with letters that spell out a brand name, this experimentation show the materials and the methods
A page from a student design folio that shows small thumbnail photographs of models of a speaker that is attached to an animal body, this process shows the development of ideas, materials and methods with hand drawn annotations
Yi Jing, Visual Communication Design, Criteria 4

Criteria 5

Use of a range of design elements and design principles to develop and refine design concepts for two communication needs.

A page from a student design folio that shows type face experimentation with words like Zen den, calm mindful in black with touches of green and yellow A page from a student design folio that shows four colored pencil drawings of built forms, in white, blue, brown and green on black paper with hand written annotations

Criteria 6

Application of relevant stages of the design process and design thinking to develop and refine a range of annotated design concepts relevant to the brief.

A page from a student design folio that shows three colorful designs for a market poster that has a SWOT underneath with hand written annotations about the strengths and weakness of each possible concept A page from a student design folio that shows different views of a built form in yellows with extensive handwritten annotations A page from a student design folio that shows different views of a built form in yellows and blue with extensive handwritten annotations

Criteria 7

Devise and deliver a pitch to test its suitability and evaluate refined concepts relevant to the brief and respond to feedback received.

A page from a student design folio that shows the concept design and presentation of a banner and bunting design with typed notes about the refinement of the work A page from a student design folio that shows a large example of a colorful pastel circular brand design that has hand written annotations A page from a student design folio that shows a presentation of brand design for a market that has Mutiple small colorful images that create a shape around the logo text, these images include clothing, plants, food

Unit 4, Outcome 2 – Final Presentations

Criteria 8

Production of two final presentations that demonstrate effective communication appropriate to the brief.

Criteria 9

Production of two final presentations that demonstrate innovative and thoughtful selections appropriate to the brief.

Criteria 10

Production of two final presentations that demonstrate technical competence.

The examples of student work represent excellence in Criterion 8–10

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