Visual Communication Design
Visual designers create and communicate through visual means to influence everyday life for individuals, communities and societies. VCE Visual Communication Design examines the way that visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. The study relies on drawing as the primary component of visual language to support the conception and visualisation of ideas.
These final presentations and folios on display demonstrate student research and the generation, visualisation, development and refinement of ideas. Some exhibitors have explored these key fields through innovative product reinvention, while others have taken inspiration from contemporary society. Students prepared a brief, employed a design process and applied design thinking to produce their visual communication presentations.
Northcote High School, Northcote
A ‘Re-thinking’ of the Portable Classroom
Balsa wood, cork, acetate, inkjet print, modular/collaborative couch, inkjet print
Client: Northcote High School
My primary influence was Northcote High School’s desire to create an environment that embodies an ‘organic’ aesthetic. I used plant walls and integrated gardens within the classroom spaces, alongside the calming colours and curved forms of the furniture, to emphasise this aesthetic and create a stimulating learning environment for students.
Ballarat Clarendon College, Ballarat
Presentation board depicting ‘The Gap’ logo design and promotional merchandise
Architectural model of ‘The Gap’ indoor rock climbing gym and accompanying floor plan
Balsa wood, plywood, acetate, synthetic plants, sand paper, inkjet print
Client: Daniel Fletcher
In the wake of significant government intervention into climbing access in The Grampians, my design provides an alternative space for tourists and locals alike to climb. The architecture mirrors the local environment and geology, in order to provide a natural climbing experience akin to what one would encounter outdoors.
Nossal High School, Berwick
Reef Conservation Building environmental design
Inkjet print of architectural drawings
Reef Conservation Foundation promotional material
Inkjet print of promotional material, merchandise mock-ups
Client: Reef Conservation Foundation
The aim of the Reef Conservation Foundation is to generate awareness and action regarding the issue of global warming and its effects on Australian reefs. Research into the devastation of Australian reefs heavily influenced my design process, not only aesthetically but also in the environmental features and materials that I chose to reflect the foundation’s values. Bright colours and organic shapes are used to attract the audience as well as highlight the decline of our iconic reefs.
Oxley Christian College, Lilydale
Habits: The Mindfulness Zine
The Mindfulness Pod
Oak wood, plywood, acrylic, cotton fabric, LED light
Client: The Zen Den
The aim of The Zen Den is to encourage students to become more conscious of their mental health and create habits for better wellbeing. It explores biophilic design, using organic shapes and shades of green to bring nature indoors. All these elements contribute to creating a quiet, contemplative space. The zine is visually striking and demonstrates student mindfulness practices.
Wesley College, Melbourne
VERT: subterranean homes
Inkjet print, foam core
VERT: propaganda posters
Inkjet print, foam core
Client: Mia Davidson
VERT emerged from my desire to create a subterranean house. Aesthetically inspired by Villa Vals, a holiday home in Switzerland embedded into the hillside with primarily subterranean living spaces, I explored the interrelationship of sustainable materials and modern architecture in my research. This then led to the environmental propaganda posters, which naturally fell into place. For my communication component, I created these posters using digital design techniques such as Illustrator.
Caulfield Grammar School, Elsternwick
Logo and brand identity
Inkjet and colour laser prints, cardboard
Inkjet and laser prints, cardboard, 5 mm foam-core board, spray adhesive, double-sided tape
Client: Hetherington’s Dog Food Pty Ltd
Hambleton Dog Foods needed a logo and brand identity for its ‘Hounds of Hambleton’ range of dog treats, to help it stand out in a competitive marketplace. I developed a comic-inspired, pop art design, with bold colours and graphics that burst from the packaging and point of sale to attract the attention of dog lovers.
Camberwell Girls Grammar School, Canterbury
Balwyn Park playground diorama
Paperboard, basalt wood, floral foam, PLA plastic, coconut coir, artificial moss, real wood sticker, metal sheet, wire
Client: Boroondara City Council
‘Boroondara Play!’ corporate identity Inkjet print, foam core The mission of ‘Boroondara Play!’, a program launched by the Boroondara City Council, is to encourage children’s outdoor activity beyond digital screens. Heavily influenced by the playfulness of children, the designed corporate identity and Balwyn Park playscape distinguish themselves by their creative and vibrant nature. 3D printing technology plays a major part in this diorama.
Firbank Grammar School, Brighton
Logo and brand identity
Digital media – Adobe Illustrator, laser print
Speaker design and orthogonal drawing
Digital media – Adobe Illustrator, laser print, acrylic paint, quick-drying clay
Client: Rico, William Keane
The founder of Rico, William Keane, believes that dogs are a source of joy and companionship to humans. Therefore, Keane decided to use an image of a dog as the symbolic representation of the character and qualities of his company. I have undertaken research into various audio brands and taken my main influence from trending brands such as Jarre, AeroBull and Ultimate Ears.
Carey Baptist Grammar School, Kew
Perspex, plywood, paint
Laser print, foam core
Client: Jason and Jo Cooper
My clients were focused on creating designs that presented sustainable, environmental and minimalist aesthetics. This heavily influenced my design in terms of experimenting and choosing particular materials and colours. Their direction towards a younger audience meant that the nature of the design was simple, modern and straightforward, but still engaging and contemporary.
Cheltenham Secondary College, Moorabbin
Snapshot brand identity
Laser print, laminated foam core, card, recycled paper, steel keyring
World View Action Camera
Laser print, laminated foam core
Snapshot’s focus on adventure and nature heavily influenced Snapshot’s brand identity and that of the action camera itself. Vibrant colours were used to encapsulate this bold, daring spirit. Additionally, the recyclable materials used for the camera reduce its carbon footprint and link back to Snapshot’s environmental connections.
Santa Maria College, Northcote
Vector-based programs, ink and inkjet print, textiles, acrylic paint, lino ink and tools
Vector- and raster-based programs, watercolour paint and brushes, coloured pencils, ink and inkjet print
Client: Santa Maria College
The partnership between the Filipino community in Bacolod and the Australian Santa Maria College community in Melbourne was the primary influence on my brand identity and picture book design. The use of bold symbolism and bright colours enables this message to be uniquely interpreted by all those involved in the Philippines immersion.
Nossal High School, Berwick
Events Mascot toy design
Inkjet print, core boxboard, cotton
Client: Diego Iris Organisation (DIO)
DIO Events’ Nights of Frights Festival focuses on bringing Halloween to a contemporary Melbourne audience. To achieve this, it has commissioned the design of a playful mascot toy, and a Halloween-inspired event identity. These themes are accompanied by vibrant colours and circular motifs, to create an endearing and unique identity and establish the client in Australia indefinitely.
Geelong Grammar School, Corio
Emergency shelter model
Balsa wood, cardboard, foam core, transparent paper
Presentation poster of model
The principal focus of Techo is to use architectural design in creating secure and functional spaces for families and individuals struggling in crisis situations, such as the escalating humanitarian crisis in Mexico. The shelter provides a safe and private space for its users and is modular in form, creating an adaptable and multifaceted structure.
MacKillop College Werribee
Company logo and travel posters
Travel wallet and tag packs
Client: Adventure Awaits
Designing the face of travel agency Adventure Awaits, I aimed to create a logo that is modern and adaptable. The advertisements are centred around different European destinations. My goal was to capture tradition and culture in a way that displays something unique about each location. This notion is also what drove the travel wallet designs.
St Catherine’s School, Toorak
Social awareness campaign
Adobe Photoshop, Adobe Illustrator, inkjet print, Lightroom
Classic Interactive educational tool
Adobe Illustrator, inkjet printer
Trigger’s objective is to raise awareness of panic attacks, conveying the internal experience with confronting and powerful visual campaigns. This is achieved through the use of a black-and-white-toned design with accents of yellow. The research into symptoms and discussions with psychologists were used to further inform the public about feelings experienced during an attack.
McKinnon Secondary College, McKinnon
Client: The Eclectic Collective
The aim of The Eclectic Collective is to collate a diverse range of works by independent designers into one cohesive market space. This mission is reflected through the eclectic imagery of products within the logo and poster. The vibrant colour palette combined with the flat shapes creates a playful aesthetic, matching the market’s ambience.