Visual designers create and communicate through visual means to influence everyday life for individuals, communities and societies. VCE Visual Communication Design examines the way that visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. The study relies on drawing as the primary component of visual language to support the conception and visualisation of ideas.
The works and digital folios on display demonstrate design processes that employ critical, creative and reflective thinking. The design process structures design thinking and the conceptualisation and visualisation of objects. The process is shaped by considerations of aesthetics and functionality, as well as social, cultural, environmental and economic factors. Students have developed their visual communication presentations through the selection and manipulation of design elements, media, materials and production methods.
Coco Bacon
Ivanhoe Girls' Grammar School, Ivanhoe Wurundjeri Country
One of the final presentations designed for Sydney Opera House / Opera Australia by Coco Bacon, Top Designs 2022. Photo by Nicole
Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Opera Australia
Outdoor temporary theatre and seating design
Foam core, balsa wood, veneer wood, wire
Madame Butterfly poster and promotional material
Inkjet print, foam core, paper
The Sydney Opera House requested an outdoor theatre space that was designed to complement the surrounding infrastructure. The theatre’s organic form and brown colour palette reflect the built and natural surroundings. Opera Australia required a poster with striking imagery to advertise the opera Madame Butterfly. The design incorporates an illustration of a Japanese geisha wife, the main character of the opera. The Japanese imagery is juxtaposed with an American flag to portray the overarching theme, conflict of cultures.
Kaila Bergmann
Ringwood Secondary College, Ringwood Wurundjeri Country
One of the final presentations designed for Avo Book Co by Kaila Bergmann, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Avo Book Co.
Avo Book Co. branding and merchandise
Inkjet print, screen-print, card, eco calico bag, paper
‘The Halves We Hide’ book cover design
Inkjet print, paper
A cohesive branding experience has been delivered for Avo Book Co. through a logo, style guide and book-related merchandise. Australian teens and young adults are inspired to enter the world of books through a cosy minimalist style, organic lines and refreshing colours. Their debut book release, The Halves we Hide, features a contemporary design with hand-drawn details, conveying mystery and intrigue to the audience.
Pippa Bottrall
Sacré Cœur, Glen Iris Wurundjeri Country
Avery's Alpine Retreat by Pippa Bottrall, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Avery's Alpine Retreat
Avery’s Alpine retreat architectural design
Ink, acrylic paint, plastic, screen, wood, card, paper
Avery’s Alpine retreat logo
Inkjet print, card
My client’s focus on tranquillity, privacy and an environmentally friendly design were the main concepts that influenced the creation of the Avery’s Alpine retreat and accommodation logo. Environmental materials and a combination of geometric and organic shapes were used to create a calming and luxurious accommodation design. A serene, dark teal colour and imagery of mountains were used to achieve a memorable, distinct logo and overall visual identity reflective of the client’s desired aesthetic.
Ruby Caruana
Lowther Hall Anglican Grammar School, Essendon Wurundjeri Country
Health Haven by Ruby Caruana, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Health Haven
Health Haven presentation board
Marker, pencil, fineliner, card
Health Haven branding and promotional material
Inkjet print, card, paper, cotton t-shirt
My client’s focus on the beauty of the natural environment was the main influence for the design of Health Haven. They also value the importance of rejuvenating and relaxing in promoting better mental health. My design aims to bring the outside world indoors, through the use of large glass windows that offer views of the natural world and a lot of natural light. The wooden panels used throughout the building respond harmoniously to the landscape surrounding the retreat. These also informed the decision to use neutral colours throughout my communication designs overall.
Laura Caruk
Catholic Regional College Sydenham, Taylors Lakes Wurundjeri Country
Natural Stays by Laura Caruk, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Natural Stays Resort
Natural Stays Resort architectural model
Gouache, pencil, paper, protective paper carton filler, fishnet string, air-dry clay, sand, transparency film
The focus of Natural Stays was to combine the architectural aesthetics of traditional Maldivian culture, with contemporary designs of the 21st century. Neutral blues, browns and greens were utilised alongside curved and straight compositions, to better highlight the ‘natural’ theme of the brand. This aimed to encourage the audience to maintain a sense of serenity within the natural world around them.
Ryan Chamroeun
Wellington Secondary College, Mulgrave Bunurong Country
One of the final presentations designed for Springvale Botanic Cemetery by Ryan Chamroeun, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Springvale Botanic Cemetery
Springvale Botanic Cemetery brand identity, user interface, application and brochure
The Springvale Botanical Cemetery's role in commemorating the lives of the passed influenced the design of an architectural columbarium, new brand identity, phone application and brochure. The use of organic and irregular shapes, clean lines and simplicity resulted in a modern but symbolic logo and architecture. Emphasis was placed on respect and coherence, in accordance with the client's vision.
Angus Harvey
Xavier College, Kew Wurundjeri Country
One of the final presentations designed by Angus Harvey, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
NexusNet
NexusNet style guide
Inkjet print, paper, thread
NexusNet office building architectural model and presentation board
The environmentally-oriented goals of my client’s technology company, NexusNet, informed the organic yet modern designs of the style guide, office building and architectural drawings. The combination of natural and vibrant colours, with sharp and refined shapes, generates an energetic and futuristic aesthetic for NexusNet's branding identity and office space, drawing together environment and technology.
Emily Neal
Box Hill High School, Box Hill Wurundjeri Country
One of the final presentations designed by Emily Neal, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
The client’s heavy focus on a relaxed, coastal life significantly influenced the design of both the visual identity and store design of Bliss on the Beach. Pastel colour hues were used in combination with organic materials to create a sense of calmness. My design aimed to create a link to the ocean, while still reflecting a modern aesthetic, encouraging customers into the store.
Brendan Pace
Xavier College, Kew Wurundjeri Country
One of the final presentations designed by Brendan Pace, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Pod
Pod logo
Cotton t-shirt, calico bag, presentation boards
Pod Home architectural model
Foam core, card, plastic, balsa wood
The client’s focus on a minimalist design style has heavily influenced the form of the entire Pod Home, as well as both the material and colour choices. The subtle soft colours combined with the large open windows provide a space rich in natural light and high in function, to meet the demands of student life.
Minuki Satharasinghe
Nossal High School, Berwick Bunurong Country
One of the final presentations designed by Minuki Satharasinghe, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Inspired by warm, summery colours and organic imagery, Flava Café & Florist’s visual identity creates a bright and welcoming space for patrons to dine, shop and smell the flowers. Natural shapes and colours have been incorporated throughout the café's interior, exterior and overall branding design. The building uses elevation to create a unique viewing platform for its visitors to enjoy.
Emily Selkirk
Ballarat Clarendon College, Ballarat Wadawurrung Country
One of the final presentations designed by Emily Selkirk, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Aireys Inlet
Aireys Inlet holiday cabin 3D model
Wood, card, paper, screen and clay
Brochure, logo and promotional posters
Inkjet print, card and paper
Located high atop a coastal cliff, the Aireys Inlet cabin offers views of the ocean and Australian bush in a private location. The surrounding natural environment heavily influenced the design of the minimalist holiday cabin, which boasts natural tones and materials. The revitalised promotional material for the Aireys Inlet Cabin has been designed to attract tourists to a highly aesthetic holiday experience.
Tahlia Vosnakis
Koonung Secondary College, Mont Albert North Wurundjeri Country
One of the final presentations designed by Tahlia Vosnakis, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
Rotation Station
Rotation Station logo and brand identity
Raster-based programs, card, foam core
Rotation Station presentation boards and architectural model
Rotation Station is a new proposed community hub that functions as a café, fitness retail store and cyclist rest-stop in Boroondara. The aim is to encapsulate the values of the people and cyclists who pass through this site, with a strong focus on sustainability, preserving Australian nature, and overall health and wellbeing. There is also a focus on promoting the outdoors.
Lucy Walters
Ballarat Clarendon College, Ballarat Wadawurrung Country
One of the final presentations designed by Lucy Walters, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
The client’s desire to create a calming space that promotes mindfulness was the main influence for my design of the ZenYou Wellness Garden and brand identity. A soothing curved shape has been applied within the garden space, and the design of ZenYou promotional material, to contrast with the otherwise geometric forms of the city. The calming color palette of the designs create a lightness that allows the target audience to regenerate from everyday city life when visiting the ZenYou Wellness Garden.
Chenchen Zhang
Methodist Ladies' College, Kew Wurundjeri Country
One of the final presentations designed by Chenchen Zhang, Top Designs 2022. Photo by Nicole Cleary, courtesy of the Victorian Curriculum and Assessment Authority.
ZHANGDAHUZI Hotpot
ZHANGDAHUZI Hotpot model
3D printed plastic, paint
ZHANGDAHUZI Hotpot poster
Inkjet print, foam core, card and paper
The focus of the ZHANGDAHUZI Hotpot Restaurant is inspired by the traditional Chinese culture and energy of the hotpot. My designs are intended for promotional and advertising purposes. The orthogonal drawing of the hotpot is to be used for product manufacture and the hotpot itself has been designed to advertise the restaurant, alongside the poster. Traditional Chinese culture is demonstrated through the use of colours and depictions of Chinese zodiac animals. I am pleased that my final designs possess contemporary, as well as traditional, design aesthetics.
Visual Communication Design Folios
Examples of outstanding folio pages relating to the study criteria.
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