Visual Communication Design

Visual designers create and communicate through visual means to influence everyday life for individuals, communities and societies. VCE Visual Communication Design examines the way that visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. The study relies on drawing as the primary component of visual language to support the conception and visualisation of ideas.

The works and digital folios on display demonstrate design processes that employ critical, creative and reflective thinking. The design process provides a structure with which to organise design thinking and is shaped by considerations of aesthetics and functionality, as well as social, cultural, environmental and economic factors. Students developed their own visual communication presentations through the manipulation and organisation of design elements, design principles, selected media, materials and methods of production.

Abbey Clerke

Mount Evelyn Christian School, Mount Evelyn

A box containing ten counting cards is displayed open. A card is featured with a cartoon drawing of two tennis players at Melbourne Park.
Abbey Clerke made a set of 10 counting cards featuring iconic Melbourne locations. The flashcards are a learning tool for children aged four to eight years.

Client: Julie Rowan (Belvedere Publishing House)

Melbourne counting cards and packaging

Inkjet print, card, paper

Illustrated map and promotional poster

Inkjet print, paper

The client, Belvedere Publishing House, required a set of Melbournethemed flashcards for children aged four to eight years, along with packaging and promotional material. Vibrant colours, clean shapes and easy-to-read typography ensured that the cards were an ageappropriate, engaging educational resource.

Stella Corby

Canterbury Girls’ Secondary College, Canterbury

Three travel-sized shampoo, conditioner and body wash bottles are grouped in front of their individual packaging boxes. The labels are light blue with coral-like patterns.
Azura Mykonos Resort is inspired by the white, curved architectural forms of the Mediterranean. Soft blue colours and coral illustrations complete the resort’s branding.

Client: Azura Mykonos Resort

Azura Mykonos Resort architectural villa design

Foamboard, plywood, plastic Perspex, cardboard, tissue paper, clay, salt, twigs

Azura Mykonos Resort logo, packaging and surface graphics

Inkjet print

The aim of Azura Mykonos Resort is to provide resort guests with a relaxing, luxurious and culturally immersive experience. This influenced the Mediterranean-inspired white curved form of the villa, as well as the soft blues and organic coral illustrations within the brand identity, to link back to Azura’s Greek connections.

Ben Daley

Scotch College, Hawthorn

A close-up of a white architectural model, surrounded by white stick-like trees, sits on a black base. The outline of the model is defined by curved and rounded lines.
Stacks-Melbourne contains only four apartment buildings. The complex has a sustainable focus and is immersed by nature.

Client: Stacks-Melbourne

Brand identity concept board

Photo paper

Apartment building presentation board and architectural model

Photo paper, mount board, paint, PLA filament, sticks

Stacks-Melbourne’s first small apartment building was designed to be immersed in nature – leaving the majority of the site for green space – and be powered by renewable energy. Drawing reference from natural forms, the building also has four vegetable and herb garden plots, an underground garage, four apartments and a rooftop lawn.

Viet Doan

Kew High School, Kew East

A photograph of a blue patterned page from a style guide. Two illustrated Koi fish are shown with variations of the colours orange, yellow and white.
Koi Corner is a bubble milk tea chain founded in Japan. Viet Doan created a new logo and a design for a reusable drink container to align with their sustainable practices. The drink container will be packaged in a gift box for Christmas sales.

Client: Koi Corner

Logo guideline booklet

Inkjet print, coated matte paper

Drink bottle design and 3D model of packaging

Inkjet print, matte paper, laser-cut plywood

The luxurious aesthetic of the Japanese bubble-milk-tea franchise Koi Corner influenced the design of the logo and re-usable drink container. The elegant symbol of the koi fish and vertically aligned type highlights the brand’s origin and, along with the sophisticated form of the bottle, creates an authentic visual language that promotes the store.

Eve Fetherstonhaugh

Victory Christian College, Strathdale

A close-up of an architectural model. A white building is set into a hilly landscape, inferred by topographical lines. The building has three stepped levels connected by a man-made waterfall.
The Falls is a sustainable theatre space located in Tasmania. The complex contains indoor and outdoor theatre spaces, gardens exhibition spaces. The architecture references flowing water and is inspired by Bauhaus design.

Client: Supernova Theatres

‘The Falls’ architectural model and artistic rendering

MDF, plastic, 200gsm matte paper

‘The Falls’ logo

200gsm matte paper, fabric (cotton)

The Falls is a bold, contemporary architectural design that incorporates passive design and renewable energy and is seamlessly integrated into the stunning natural environment. Its sustainability-conscious design and luxurious indoor and open-air theatres aim to draw tourists from all over the globe. The building is inspired by the Bauhaus movement, with an innovative balance between organic and geometric design. The logo combines dramatic elements and symbols of flowing water in response to the Tasmanian environment.

Jiny Jeong

Nossal High School, Berwick

A board book is displayed fanned open. Each page has a tab designed to look like a different coloured crayon. To the right sits packaging for a stackable toy.
Crayon Cities is a book that introduces colour to a young audience through the exploration of cities. A stackable toy has been designed to accompany the book.

Client: Marine Blue

Crayon Cities: Set of picture-book illustrations and character design

Inkjet print of picture-book spreads

Toy design and packaging

Inkjet print of package net, acetate, laser print of toy design

The objective of Crayon Cities was to introduce the concept of colours in a creative and intriguing way to young audiences. As a result, a set of vibrant, colourful illustrations, each incorporating motifs from famous cities around the world, were designed to accompany the author’s text. To promote the book, a complementary children’s toy and packaging was designed to match the playful aesthetics of Crayon Cities, identifying it as a product related to the book.

Rishab Kiran

McKinnon Secondary College, McKinnon

A computer-generated isometric drawing of a pair of gaming headphones. The Sydney Samurais logo is situated on the ear covers.
The Sydney Samurais are an eSports team that required a design of a mascot and headphones that would clearly brand and promote the organisation.

Client: Sydney Samurais

Mascot logo design, logo on a jersey mock-up and logo for social-media banners

Pencil, fineliner, acrylic paint, vector and raster-based digital applications

Digitally rendered isometric headphone design and third-angle orthogonal design of the headphones

Pencil, vector and raster-based digital applications

The creation of Sydney Samurais’ mascot and headphone designs were influenced by the need for a futuristic depiction of Japanese samurai imagery. Colours associated with Japanese culture were utilised for brand identity and further increased with a composition of sharp and fluid shapes to instill a sense of intimidation in audience members.

Saskia Medd

Brighton Secondary College, Brighton

Three modular stationery holders are lined up on a white background. The holders are comprised of red, white, blue and yellow triangles. There are also magnetic and cork triangles holding paperclips and pins.
Saskia Medd designed a modular stationery holder that can be rearranged by the user. The stationery set is sculptural and practical, holding pens, thumbtacks and Post-its. Medd also designed the packaging and logo for Lateral Stationery and Office Supplies.

Client: Lateral Stationery and Office Supplies

IKO modular set

Epoxy resin, 3D-printed plastic

Packaging for IKO modular set and new brand logo

Ink jet print, cardboard, adhesive paper

Lateral Stationery and Office Supplies wanted a striking and sculptural modular pencil-holder set with packaging that would appeal to their target audience. The logo is bold and a distinct rebrand for the company.

Ilya Parakhin

McKinnon Secondary College, McKinnon

Architectural model of a high-rise building. The façade is cut in half to reveal the layout of floors. A train station is shown to the left of the building, with an entry to an underground car park located underneath.
Ilya Parakhin has designed a shopping centre that is also a business hub, containing office spaces, lifestyle facilities and accommodation for international visitors. A promotional brochure was also created to attract potential customers and businesses.

Client: Westland Southfield

3D-form model of building

Foam board, cardboard, thin acrylic, paper

Multi-page brochure

Foam board, acrylic, hot glue

The client’s need for the design of a brand-new multistorey office building has been met with an innovative approach featuring a number of sustainable energy-generation methods. Smart natural lighting control is also used in order to assist the building’s occupants with both work and recreation.

Alyssa Payad

Marian College, Sunshine West

Two brown boxes sit in front of a plant in a green ceramic planter. The boxes are branded Eco-Husk with green and grey leaves. A reusable coffee cup sits in one of the boxes.
Eco-Husk is a company that makes coffee cups from coffee bean husks. Alyssa Payad created packaging for a reusable husk cup and a brand identity and that reflects the company’s sustainable practices.

Client: Eco-Husk

Brand identity, adhesive stickers, coasters, tote bags and business cards

Fine liner, alcohol markers, watercolour paint, grey lead, gel pen, fabric ink, inkjet print, cartridge paper, adhesive paper, plywood

Packaging designs and nets

Fine liner, watercolour paint, grey lead, gel pen, coloured pencils, inkjet print, cartridge paper, metallic paper, coloured paper, kraft paper, raw packaging card

The sustainable and natural essence of Eco-Husk has been conveyed through its brand identity and promotional materials. Organic shapes and earthy colours are used to promote sustainability and ecofriendly alternatives in response to the concerning rise of waste produced by the coffee industry.

Holly Poulter

Lowther Hall Anglican Grammar School, Essendon

A close up of an architectural model with the Track Records logo. The building is two story’s high with a black front façade, a balcony along one side and two large windows in the roof.
Holly Poulter has designed a recording studio with offices spaces for staff. She also created the Track Records branding, which uses curved lines to reference a record vinyl.

Client: Rebecca Miller (Track Records)

Concept board and 3D model

Poster paper, balsa wood, foam core

Logo and company website

Printing, digital-based methods

The final presentation for the Track Records office aimed to create a strong visual identity and overall cohesive design that included music-related imagery. This was achieved by incorporating the use of line in the visual identity, and curved edges that are seen throughout the building; these forms are reminiscent of imagery related to a vinyl record.

Ellie Roth

Bialik College, Hawthorn

A disposable coffee cup and two cylindrical packages designed to hold loose chai leaves are featured. The packaging has the Chai Me logo which is made up of dusty colours and irregular shapes.
Ellie Roth designed a café that is inspired by India and the Chai drink. The colours and shapes used in the architectural plans were carried over in the packaging, signage and menu. The name of the café is a play on words – Chai (try) Me.

Client: Jackie Rae (Chai Me)

‘Chai Me’ cafe design

Digital applications, balsa wood, cardboard, acetate, paint, paper, inkjet print

‘Chai Me’ packaging design

Inkjet printer, digital applications, card paper, sticker paper, poster paper

The client need was the design of a chai cafe and packaging inspired by India and the popular chai drink. The intention was to create a warm, vibrant and modern environment. I achieved this by designing a simple, symmetrical cafe with natural dusty pink walls and Indian-style patterned tiles. I also incorporated a colourful logo that is featured on the packaging, coffee cups and aprons. The logo is also subtly featured throughout the cafe, in the tiles and door handles.

Isabel Simons

St Catherine’s School, Toorak

A promotional poster promoting the RECHARGE festival. The title is white against a desert background featuring rolling sand hills and a pink and orange sky. The line-up is listed across the top.
RECHARGE is a festival designed to compensate Victoria’s youth for the difficult times they endured in 2020. The three-day festival is promoted by Isabel Simons' poster and her architectural installation promotes the festival’s aims of promoting art and leisure.

Client: Elevation Events (Festival Recharge)

Promotional material

Inkjet print, ribbon, glossy paper

Architectural presentation

Inkjet print, glossy paper

I created a promotional poster for ‘Festival Recharge’ to advertise its natural and euphoric atmosphere, alongside a QR code and ticketed wristband for extra information. I also created ‘Away with the Fairies,’ an architectural installation that appears to be a sculpture of a toadstool, but has the functional purpose of a panoramic bar. It provides attendees with a chance to indulge in food and drink.

Samara Spiegel

Bialik College, Hawthorn

Three bags of coffee are lined up. The packaging is labelled with the Grounded logo and each bag is a different shade of brown to denote the different types of coffee and roast.
Samara Spiegel designed a logo and packaging for Grounded – a sustainable coffee producer. Her designs promote the company’s goals to produce ethically and environmentally conscious coffee.

Client: Grounded Coffee Co.

Logo and packaging

Recyclable packaging, stickers and tote bag

Poster and brochure

Inkjet print

Grounded’s goal of being a sustainable coffee company is heavily influenced by the global issue of climate change and the impact of the coffee industry. I sourced a variety of different materials to reflect the company’s eco-friendly stance such as reusable and recyclable options for packaging. I used these materials for the branded labels, as well as company merchandise such as tote bags and stickers. By using manual methods, such as watercolour painting, the surface graphics of these goods depict Grounded’s sustainable ideology.

Olivia Spitaleri

Lowther Hall Anglican Grammar School, Essendon

A photograph of an architectural model with three levels and built into a hill. The roof structure is curved like a wave. The side wall is removed, showing the layout of each of the floors.
Offshore Boards collects plastic pollution from the ocean to create surfboards. Olivia Spitaleri has created a logo using free flowing shapes to create a modern and relaxed design. This design is carried over into the architectural floorplans and elevations of a commercial and creative space.

Client: Mark Watson (Offshore Boards)

Logo and website

Digital-based methods, printing

Concept board and 3D model

Digital-based methods

Mark Watson’s passion for marine conservation and surfing influenced the design of both the visual branding and architectural building. With vibrant colours, free-flowing shapes and recyclable materials, a modern and relaxed logo and store was created. An emphasis on sustainability has been enforced and the company’s credibility has been heightened.

Yoseph Adel Wahba Molano

Cheltenham Secondary College, Moorabbin

A promotional poster for Bravehope Prosthetic Arm. The poster demonstrates how the prosthetic is customisable and draws attention to its various features.
Yoseph Adel Wahba Molano designed prosthetic covers that conceal the mechanical aspects of prosthetics while promoting the individuality of the wearer. The accompanying branding informs potential customers of the functionality of the pieces.

Client: FilledVoid

Bravehope prosthetic arm

Inkjet print

Brand identity

Inkjet print

FilledVoid’s focus on helping amputees feel secure about their body image heavily inspired both the brand identity and the new range of prosthetics. Symbolic, inspirational imagery was infused in the logo to passively promote an optimistic world view, while an elegant aesthetic was achieved using contrasting colors on the prostheses to incite a greater sense of self-confidence.

Olivia Wilson

Donvale Christian College, Donvale

A photo of an architectural model. Angular forms are used to convey the aesthetic of origami. Dark and light woods are used in the interior. A red logo in Japanese characters is stamped on the outside.
Origami is a pop-up restaurant that will be selling Japanese street food. Olivia Wilson designed a pop-up space that expresses the Japanese notion of ‘Wabi-Sabi’ which combines rustic and raw elements with simplicity and elegance. A disposable paper placemat was also created to identify the brand.

Client: Oriental Dining Pty Ltd

Origami Japanese street food pop-up restaurant

Translucent polypropylene, plywood, timber veneer, red tapestry thread, clear plastic beads, string, hot glue, PVA wood glue, laser printout, foam core, spray adhesive, double-sided foam tape

Origami placemat, menu and take-home origami sculpture

Translucent vellum paper, Jac paper, laser print

The designs for Origami, a pop-up Japanese restaurant are inspired by the Japanese paper art-form and street food culture. The shapes, colours and materials are derived from origami and Japanese design. The restaurant can be relocated and the menu taken home and folded into a branded origami sculpture.

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