The Museum Generation

Children's Gallery

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Thank you for helping us create the Museum Generation!

In 2017 we celebrated the new Pauline Gandel Children's Gallery at Melbourne Museum and welcomed a new generation of children to our museums by giving every baby born, fostered or adopted in Victoria in 2017 a free six-month Museums Victoria family membership.

The Museum Generation has played a pivotal role in supporting early years development, granting access to families and encouraging parents and carers to become first teachers in an inclusive space.

The Pauline Gandel Children's Gallery is a wondrous place for babies to five year olds where children play, explore and learn. Budding palaeontologists excavate fossils in our dinosaur dig; aspiring botanists traverse our discovery garden, exploring plants and stories; young curators gaze at our specially selected museum objects, and for everyone who loves to dance, there is a 'camouflage disco' where children will turn into spotty and stripy disco dancing animals.

This was our gift to you and we welcome all the Museum Generation to our family.

If your baby was born, fostered or adopted in 2017 and you have not received a Museum Generation membership code you can email to [email protected] to redeem. If you already have a membership code you can activate below. You have until December 2018 to activate your six-month family membership.

For more information on the Museum Generation please refer to our frequently asked questions below.

Activate your membership



Promotion FAQs

What are the timings of the Museum Generation promotion?

  1. The promotion is only valid for babies born in Victoria between 1 January 2017 12.00am AEDT and 31 December 2017 11.59pm AEDT inclusive.
  2. The voucher can be redeemed anytime from 2 February 2017 17.00pm to 31 December 2018 11.59pm AEDT.
  3. Membership is valid for six months from the date of redemption.

What kind of Membership does my family get?
Your family will receive a six-month household Museum Membership.

What if my family has multiple births?
All babies that are born, fostered or adopted within the campaign period will receive this Museum Membership. In the case of multiple births, each child will each receive a Museum Membership. These do not have to be redeemed at the same time so you can activate one after the other.

What If I have adopted or fostered children?
Babies or children up to five years old who are adopted or fostered from 1 January through to 31 December 2017 will also be entitled to the six-month Museum Generation membership. Any child adopted or fostered can receive their Museum Generation pack by contacting Museums Victoria Bookings and Enquiries team on 13 11 02.

When does my family get our free six-month Museum Membership?
You will receive the Museum Generation pack on your eight-week visit to your local maternal health clinic. Upon receiving the pack, you will need to activate the membership online to redeem the free six-month membership.

How do I activate my membership?
Inside the Museum Generation pack, there will be a postcard that will have a unique code printed on it along with a web link for an activation page.
You will visit the web link and use the unique code on the activation page. You will also need to provide personal contact details such as family names, dates of birth, address, email address and phone number, to redeem your free six-month Museum Membership.

What if I didn't receive my gift pack at the eight-week visit?
If you did not receive the Museum Generation pack, you will need to contact your local maternal health clinic who will be able to provide you with a pack to activate a Museum Membership. 

What if I'm already a Museum Member?
If you're already a Museum Member or someone has purchased a Museum Membership for you, you can still redeem the free six-month membership at any time prior to 31 December 2018. You will need to use your unique activation code and we will extend your Museum Membership by six months and send you a new, updated plastic membership card.

What if I misplace my Museum Members PDF?
If you can't find your Museum Generations member PDF:

  • A Customer Service Officer at our museums will be able search for you on our system and print a replacement PDF at the ticket desk or email a temporary card with a barcode that can then be scanned on entry.
  • You may phone our Bookings and Enquiry staff on 13 11 02 and the Members Team will be able to email a PDF replacement card to you.

What if my details change within the six months?
If your details change, you can email [email protected] and we will update them. Alternatively, our Bookings and Enquires staff will be able to help you over the phone on 13 11 02.

What if the activation code isn't working?
Please phone our Museums Victoria Bookings and Enquiries staff on 13 11 02 and they will be able to assist you.

Does this free membership give my family the same entitlements as regular Museum Membership?
Yes, the six-month membership entitles your family to the same benefits of Museums Victoria membership, including the discounts and reciprocal rights to other museums.


Terms and Conditions

  • The Museum Generation Campaign offer is only valid for babies born, adopted, fostered in Victoria on 1 January 2017 12:00am AEDT and between 31 December 2017 11:59pm AEDT.
  • To access this offer, parents visit their local Maternal Child Health Service at the baby’s 8 week check-up to collect the Museum Members voucher and gift book. They then will need to redeem the six month Museum household Membership online by using a unique code.
  • This Promotion is only valid when the Museum Members voucher is redeemed online on or after 1 February 2017 12:00am AEDT and on or before 31 December 2018 11:59pm AEDT.
  • The six month free household membership commences once the voucher is redeemed online.
  • A six month online household membership card will be emailed upon redemption to ensure member benefits can be accessed immediately.
  • Existing Museum Members who are eligible to receive this promotion will receive a six month extension on their current Museum Membership.
  • The Promotion is not valid with any other offer.
  • The Promotion can only be redeemable once per individual baby per family.
  • Prizes and incentives are not transferable, exchangeable or redeemable for cash.
  • Museums Victoria Membership applications are subject to the MV Members terms and conditions.